Process

Service helps founders, entrepreneurs, businesses and organizations of all sizes build real brands and find design solutions that make sense, run right, and grow with them. Every project starts with a conversation designed to facilitate uncovering hidden truths. The kind of stuff you'd never tell your family, but maybe a friendly face at the bar. We work together diagnose what you truly needs, then build the essential tools to get you moving forward with clarity and confidence.

1. Discovery
We start with an honest conversation, thoughtful questions, and strategic discovery. This phase shapes everything that comes next: your purpose, your positioning, your audience, your tone of voice.
The Discovery phase uses a questionnaire designed to facilitate our conversation. If all the questions are answered then great! But the goal should be a deeper conversation to bring to light your hopes, your dreams, your big ideas. You know, the good stuff.
2. Design
Using the Discovery phase as our guide, we work together design your visuals:
• Mood boards are built that visually align with our strategic positioning.
• First round of designs are presented with options for safe, risky and something in-between.
• Second round refinement to hone in on what's working with mockups and maybe some light style guides.
• Depending on project scope, there might be a third round for brand collateral, templates, etc.
3. Delivery
After all design is complete, you receive a full, usable brand toolkit:
• Logo files in all formats for print (.ai, .pdf, .eps) and digital (.jpeg, .png, .svg) usage.
• Brand one-sheet or comprehensive brand manual with guidance on typography, color, patterns, photography, etc.
• A handy one-page guide to file formats and how to use them.
Who This Is For
• Founders building early-stage businesses who need real brand foundations
• Small teams who value clarity and credibility over flash
• Entrepreneurs who believe good design is a strategic investment, not a last-minute decoration
• Creative and Marketing agencies looking for a experienced, helping hand to assist in creative development
Frequently Asked Questions
Q: How much do branding projects typically cost?
Every project is customized based on needs and scope. After our discovery call, I’ll send you a clear proposal with options — no surprises.
Q: How long does the process take?
Most brand foundation projects take between 4–8 weeks depending on feedback rounds and deliverables.
Q: What if I need something beyond branding?
If you need website design, content strategy, or additional creative work, I can recommend trusted partners or collaborate as needed.
LET'S WORK TOGETHER