About Service
At Service, I help founders and small businesses turn messy ideas into confident, functional brands that make sense — and run right.
I believe the right brand isn’t just beautiful — it’s clear, confident, and creative. It feels real to you, and it earns real trust from the people you want to reach. Through honest conversations, thoughtful strategy, and sharp, tasteful design, I work with you to build the essentials: a strong identity, a clear voice, and simple tools that set you up for real momentum.
I don’t believe in bloated processes, trendy gimmicks, or one-size-fits-all branding. Every project is shaped by careful listening, sharp diagnosis, and a commitment to making your brand work for your goals — not someone else's idea of success.
You won't just walk away with a logo. You’ll walk away with a brand you believe in — and the confidence to move forward with purpose.
Let's get you up-and-running.
Capabilities
Branding
Print Design
Packaging Design
Illustration
Advertising & Marketing Design
Editorial & Publication Design
Environmental & Experiential Design
Merchandise & Apparel Design
Experience
Amazon
AprilAire
Dance Wisconsin
Exact Sciences
Intel
McCormick Foods
UW Madison
Dream Projects
Brand identity for a heritage outdoor goods company
Packaging design for a small-batch food or beverage brand
Visual identity for a cultural institution or museum
Campaign design for a public health or wellness initiative
Brand refresh for a legacy organization
Logo and merch design for an arts festival
Branding for a craft brewery or distillery
Brand identity for an Elder Millennial menswear brand