About Service
Hi, I’m Bryan, a California transplant now proudly calling Madison, Wisconsin home. I’ve been a creative ever since I got my hands on a friend’s copy of KidPix (and promptly burned through his family’s printer ink supply). I’m a Girl Dad, a fan of breakfast burritos, Daft Punk, and midcentury logo design.
At Service, I help founders and small businesses turn messy ideas into confident, functional brands that make sense and run right.
I believe the right brand isn’t just beautiful. It should be clear, confident, and creative. It should feel real to you and earn real trust from the people you want to reach. Through honest conversations, thoughtful strategy, and sharp, tasteful design, I help you build the essentials: a strong identity, a clear voice, and simple tools that create real momentum.
I don’t believe in bloated processes, trendy gimmicks, or one-size-fits-all branding. Every project starts with listening, is shaped by smart diagnosis, and stays focused on your goals—not someone else's idea of success.
You won’t just walk away with a logo. You’ll leave with a brand you believe in and the confidence to move forward with purpose.
Let’s get you up and running.
Capabilities
Branding
Print Design
Packaging Design
Illustration
Advertising & Marketing Design
Editorial & Publication Design
Environmental & Experiential Design
Merchandise & Apparel Design
Experience
Amazon
AprilAire
Dance Wisconsin
Exact Sciences
Intel
McCormick Foods
UW Madison
Dream Projects
Brand identity for a heritage outdoor goods company
Packaging design for a small-batch food or beverage brand
Visual identity for a cultural institution or museum
Campaign design for a public health or wellness initiative
Brand refresh for a legacy organization
Logo and merch design for an arts festival
Branding for a craft brewery or distillery
Brand identity for an Elder Millennial menswear brand