Hi, I’m Bryan Dobrow, a California transplant now proudly calling Madison, Wisconsin home. I’ve been a creative ever since I got my hands on a friend’s copy of KidPix (and promptly burned through his family’s printer ink). I'm a Girl Dad, breakfast burrito enthusiast, Fleet Foxes fan, and lover of midcentury logo design.
My favorite part of running Service is helping folks transform messy ideas into clear, confident, creative work that makes an impact and shows their best selves to the world.
My approach is founded on the principle that your Brand is the Manifestation of Expectation™. Every business, person, place, or thing has a brand, whether intentional or not. Your brand shapes what people expect from you before they even meet you. If you don’t take control of your brand, it will take control of you.
Building something together should be fun. Every project is a collaboration centered around your goals. I don’t believe in bloated processes, trendy gimmicks, or one-size-fits-all solutions. Every project begins with listening, followed by an honest diagnosis, and stays focused on getting you where you need to go.
When we finish working together, you won’t just walk away with a logo. You’ll leave with a brand you truly believe in and the confidence to move forward with purpose.
Let’s get you up and running.
Capabilities
Branding
Print Design
Packaging Design
Illustration
Advertising & Marketing Design
Editorial & Publication Design
Environmental & Experiential Design
Merchandise & Apparel Design
Experience
Amazon
AprilAire
Dance Wisconsin
Exact Sciences
Intel
McCormick Foods
UW Madison
Dream Projects
Brand identity for a heritage outdoor goods company
Packaging design for a small-batch food or beverage brand
Visual identity for a cultural institution or museum
Campaign design for a public health or wellness initiative
Brand refresh for a legacy organization
Logo and merch design for an arts festival
Branding for a craft brewery or distillery
Brand identity for an Elder Millennial menswear brand