AboutI'm Bryan Dobrow, founder of Service, an independent creative studio based in Madison, Wisconsin.

I design logos, brand identities, illustrations, and packaging for organizations that are ready to modernize. My work is built around one goal: helping purpose-driven brands become more memorable and clear, without losing what makes them them.

Have questions or just want to say hi? Shoot us an email.



CapabilitiesBranding
Logo Design
Packaging
Art Direction
Illustration



Process

1. Discovery

A comprehensive discussion to uncover your goals, history and hidden truths behind your brand.

2. Moodboards

Aligning your vision to ours to move forward with cohesive goals together.

3. First Round–Concepts

2-3 concepts aligned to the Discovery and Moodboard stages.

4.  Second Round–Refinement

Tightening the chosen concept up for maximum impact.

5. Delivery

Everything you need to be successful in one, tidy package: Logo files, brand one-sheets, usage guides and anything else you’ll need for your project.



ExperienceAmazon
AprilAire
Dance Wisconsin
Delta Faucet
Edgewood High School
Exact Sciences
Intel
McCormick Foods
Uni-Ball
UW Madison



Dream Projects
Brand identity for a heritage outdoor goods company

Packaging design for small-batch food or beverage

Visual identity for a cultural institution or museum

Campaign for a public health or wellness initiative

Brand refresh for a legacy organization

Logo and merch design for an arts festival

Branding for a craft brewery or distillery

Brand identity for an menswear company