He initially considered the name DV Car Report, but it felt dry and generic, with unfortunate connotations. After exploring options, I recommended Frank—a name that captured honesty, simplicity, and directness (and, as a bonus, was also his father’s name).
The final logo used a customized version of Blippo, a bold, rounded 1970s Letraset typeface evoking winding roads.
The color palette, anchored by “Frank Teal,” was designed to feel friendly and vibrant, inspired by vintage auto paint colors and intentionally steering clear of the staid tones typical in insurance branding.
"I want to recognize Bryan at Service for his incredible work in helping me design and build my brand. When I first reached out, I had only a rough idea of what I wanted and no real direction. Bryan quickly set up a call, helped me clarify my vision, and guided me through every step—from mood boards to final designs. He took my scattered thoughts and turned them into a cohesive brand identity. Since then, I’ve continued working with him on business cards and other materials, and I’ll keep coming back for anything brand-related. Thank you, Bryan and Service!"
- Michael P., Owner, Frank
