Frank — Service - Independent Creative Studio

Frank

CLIENT: FRANK REPORTS

DELIVERABLES: NAMING, LOGO, BRAND IDENTITY, PRINT COLLATERAL

DATE: 2024

Florida-based entrepreneur with a background in auto insurance approached Service with an early-stage idea for a streamlined way for vehicle owners to claim diminished value reimbursements after an accident. With only a working calculation model and a dream, he sought guidance on whether branding was worth pursuing so early. I advised that in such an unfamiliar niche, a credible brand would be essential to build trust. His business centered on truthfulness and clarity, helping customers file fair claims with direct, no-nonsense information. I developed a foundational brand system that embodied honesty and simplicity, with subtle nods to its automotive roots.

"I want to recognize Bryan at Service for his incredible work in helping me design and build my brand. When I first reached out, I had only a rough idea of what I wanted and no real direction. Bryan quickly set up a call, helped me clarify my vision, and guided me through every step—from mood boards to final designs. He took my scattered thoughts and turned them into a cohesive brand identity. Since then, I’ve continued working with him on business cards and other materials, and I’ll keep coming back for anything brand-related. Thank you, Bryan and Service!"^{Michael P. – Owner, Frank}