The Compliant Pharmacy Alliance Cooperative (CPA) is a member-owned organization supporting over 2,100 independent pharmacies across the U.S. With its focus on leveraging collective buying power, CPA helps its members secure better pricing and services from suppliers. The cooperative handles approximately $7 billion in annual drug purchases, empowering community pharmacies to compete with larger chains while maintaining their independence.
I had the opportunity to redesign CPA’s logo and branding, simplifying it to better reflect the cooperative's mission. The previous logo was overly complex, with the word "Compliant" prominently featured, which led to confusion as many mistook it for "Complaint." The new design prioritizes clarity and professionalism, helping CPA present a modern, cohesive image.
