Agrace Hospice Care has long been a leader in end-of-life care and, more recently, in palliative care for individuals with long-term, non-terminal illnesses. To better connect with a more discerning audience and unify its various service lines, the organization sought to modernize its visual identity under a cohesive parent brand.
I had the privilege of working on Agrace’s in-house marketing team for two years, contributing to the rebranding and revitalization of this essential institution devoted to compassionate care.
My deliverables included a redesigned logo, comprehensive brand identity guidelines, updated brand architecture, print collateral, wayfinding systems, fundraising event branding, the quarterly newsletter, and more.
Deliverables:
Art Direction
Logo refresh
Brand Architecture
Print Collateral
Social Media
Logo refresh
Brand Architecture
Print Collateral
Social Media
REVISED BRAND ARCHITECTURE USED ACROSS ALL SERVICE LINES
2022 LIGHT UP A LIFE ANNUAL DONATION CAMPAIGN MAILING
AGRACE THRIFT 15 YEARS CELEBRATION MARK
REMEMBRANCE MEMORIAL COLLATERAL
2022 SIPS AND SOUNDS IDENTITY AND COLLATERAL
2022 EMPLOYEE BENEFITS HANDBOOK
CUSTOM ILLUSTRATIONS FEATURING "LEIF & ELMER"
Agrace's first animated ad campaign
