Agrace — Service - Independent Creative Studio

WORK LOGOS ABOUT EMAIL

AGRACE

PROJECT LEADS:
JAMIE GUYOT (DESIGN MANAGER)

DELIVERABLES:
LOGO, BRAND IDENTITY, ILLUSTRATION, PRINT COLLATERAL

DATE:
2020

Agrace Hospice Care has long been a leader in end-of-life care and, more recently, palliative care for individuals with chronic, non-terminal illnesses. To connect with a broader audience and unify its expanding service lines, the organization sought to modernize its visual identity under a single, cohesive parent brand.

During my two years on Agrace’s in-house marketing team, I had the privilege of helping rebrand and revitalize this essential institution devoted to compassionate care. My deliverables included a redesigned logo, comprehensive brand guidelines, updated brand architecture, print collateral, wayfinding systems, fundraising event branding, a quarterly newsletter, and more.