Compliant pharmacy alliance
Compliant Pharmacy Alliance (CPA) is an independent pharmacy cooperative representing over 1,300 members across all 50 states. Despite their massive nationwide footprint, CPA needed a modernized brand identity that communicated scale and authority, allowing them to visually compete with major corporate chains like CVS and Walgreens. They also sought an established, trustworthy look to elevate them above competing cooperatives and entice new independent pharmacy owners to join their network.
To achieve these goals, I designed a bold, updated logo and established a comprehensive brand identity. My deliverables included the core mark, various marketing collateral, and an extensive brand manual to ensure their new, highly professional aesthetic remained consistent across every touchpoint.
project leads
Brooke Barney, Creative and Marketing DirectorDELIVERABLES
LogoBrand Identity
Print Collateral
Templates